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Explore More from Color Wow

Shampoo + Conditioners

NEW! Curl Wow

Root Cover Up

The Ultimate Dream Clean Duo

100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair

Revolutionary Naked Technology

Expose the beauty of your natural curls

9X Allure award winner

Instantly cover grays, touch up highlights, fill in sparse areas

Best For

All hair types. Safe for color-treated hair + extensions.

Best For

Curly and Coily Hair (Type 3a - 4b curls)

Best For

For all hair types. Ideal for color-treated, graying or thinning hair.

Key Ingredients

Shampoo: sulfate-free, no residues Conditioner: nourishing argan + avocado oils

Key Ingredients

Powerful hydrators plus crunch-free stylers that feel like nothing on the hair

Key Ingredients

Reflective mineral powder for a multi-dimensional, natural look

Benefits

Buildup-free sudsing, anti-color fade, non-greasy + go longe between wash days

Benefits

Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast.

Benefits

Fast, easy, precise, no mess. Waterproof + sweat-proof. Never sticky or waxy.